User blog comment:BeholdtheVision/Thoughs on "The Son of Neptune"/@comment-4477294-20111009231544/@comment-166.137.141.163-20111010035415

The author would create even more hype for releasig the name early( But not prematurely, He already has the majority of TMOA done.) And no, none of this is ringing a bell. Sure, Rick did the same thing for TSoN but by giving us the name earlier he gave us more to speculate about. So therefore, made us want to read the book sooner, therefore made more anticipation in the fans. So when the book actually came out they would have been so glad that it was out they would surpass all of the errors in the book. It is an evil and cruel advertising strategy, but very effective......